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ZALES - #PrideTogether

2020 was the first time in history the Pride Parade was canceled. #PrideTogether was a social initiative that invited people from all across America to march in the first of its kind, virtual Pride Parade.
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Instagram was the perfect platform—famous for self-expression, and IG stories were a natural vehicle to showcase the parade, seamlessly connecting one walk to the next, creating one… long… continuous…virtual parade.

Awards

Shorty:

  • Bronze (STRATEGY & ENGAGEMENT) – Call To Action 

Webby:

  • Nominee in Social: Best Influencer Endorsement

  • Nominee in Social: Events

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