Kay Jewelers - There is a Ring for That

When TV Host Jaymes Vaughan asked us to help him surprise Mean Girls star, Jonathan Bennet, with a proposal, we knew Kay was the perfect partner. Kay has made it their mission to stand up for love in every form and was poised to be the first major retailer to design an engagement ring tailored for the LGBTQIA community.
 
Jaymes, working with top Kay designers, created a stunningly original design: diamonds facing outward, for the engagement, then flipped, with the diamonds facing inward, for marriage—as a reflection of the love they have for each other.
 
An authentic brand partnership, turned an engagement and a ring into a symbol of equality for the LGBTQIA community—helping position Kay as a true champion of love.