Kay Jewelers - #EveryKiss

Launched on National Kiss Day, a week before Pride Sunday, #EveryKiss was a social initiative in celebration of Pride and showed that when Kay says “Every kiss begins with Kay”, they mean every single kiss.
 
Starting with well-known LGBTQ+ influencers posting their #EveryKiss on Instagram to launch the Pride celebration, then they invited their followers to do the same. Share a kiss with someone you love on Instagram using #EveryKiss to help raise awareness and support for the LGBTQ+ community.

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#EveryKiss infused new meaning into Kay’s iconic tagline, helping the brand resonate with culture in a way that mattered.