Ally - Monopoly

Born out of the Great Recession, Ally bank is on a mission to help customers “do it right” by realizing the true value of money.

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But how do you stand out in a crowded marketplace, led by the big banks and teach financial literacy in a way that’s not boring, will engage people and is fun?

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On National Online Bank Day, we turned 6 cities across America into a real life + AR board game of Monopoly. Millions participated, thousands won prizes and a whole lot of people had fun learning a thing or two about money.